what are the important segmentation of digital marketing
WHAT ARE THE IMPORTANT SEGMENTATION OF DIGITAL MARKETING
marketers
SEGMENTATION OF DIGITAL MARKETING:
SEGMENTATION mean group up the people or things in different categories . There are classified into 5 category.
THERE ARE FIVE CATEGORIES:
* Demographic
* Psychographic
* Behavioral
* Geographic
* Firmographic
Demographic:
Demographic is play importan role in digital marketingse sgmentation. It means separating the people on bases of characteristics, taste, income, class ect . The survey method is use to the details in Demographic.
PSYCHOGRAPHIC:
It's divides people into groups based on their personality, lifestyle, social status, activities, interests, opinions, and attitudes. Psychographics is an excellent complement to demographics because they identify the motivations behind why people make particular choices.
BEHAVIORAL:
Behavioral segmentation is concentrated on ideal customer’s buying process, including what their ideal customers want, why they want it, the benefits and how they go about getting their needs met.
• How the customer choose
• Source of buying
• The time of buying
GEOGRAPHIC:
Geographic group the people based on their place of living, climate, region.every geographic segment is different for one place to another.
It's helpful for the marketer to choose right product to sell in right place.
Firmographic:
is to what demographics is for marketers. Firmographics explain their business target market characteristics and include their industry, number of employees, legal status, company size, financial standing, and other business-related variable
